My client sought to provide beautiful but affordable luxury to their target demographic by stocking a carefully hand-picked selection of ethically sourced, artisanal products where high quality & 100% consumer satisfaction went hand in hand. The brands stocked were limited to ensure a tight & cohesive product range that reflected the core values & beliefs of the company, whilst ensuring they were not stocking mass-commercialised brands that would have placed them in direct competition with some of the larger online department stores. the mission was to bring the essence of Hygge; a Scandinavian concept of cosiness, to their customers so that they too can create a lovingly curated & luxurious retreat inside their own homes. the core values are that cultivating good working relationships with suppliers is as important as creating & maintaining a lifelong relationship with their customers. hygee & Home aims to support smaller, artisanal designers & become a platform that will raise awareness of their brand & products whilst targeting their customers with products they will love.